About the company

Your Trusted Partner

ASIAPAC Sourcing & Logistics Ltd (formerly Sonway Asia Ltd) was established in 2003 as a specialist company for organisations and companies looking to do business in Asia. Since then, we have expanded, providing professional services throughout the Asia-Pacific region and islands making us a multi-national company your business can trust. Over the past 17 years, we have been assisting our customers globally with their supply chain needs, regardless of size, location or industry.

Our true strength is understanding how business is done in Asia, from negotiating best market rates, security of supply and ensuring delivery on schedule. We are our customers most reliable option in providing complete end to end solutions. With years of experience we have built strong relationships throughout the region and we are confident we can provide a solution which best suits your requirements.

Our services are completely transparent with no hidden charges.

Most businesses find to source a product at the right price is difficult and time consuming, then even more difficult is the job of finding reputable manufacturers with genuine experience and relevant certifications, along with full understanding and care of your exact requirements. AsiaPAC does all this and more.

About the team

Sir Michael Bromley

Sir Michael Bromley has extensive international business experience from over 50 years of operating and advising companies in countries including Singapore, Indonesia, Australia, Russia, China and Papua New Guinea, principally in retail and logistics operations. He is Chairman of Heli Niugini Ltd, Waratah Resources Ltd and Chemica Ltd, in addition to being a Director of Steamship trading Company Ltd, Maps Tuna Ltd, New Guinea Energy Ltd, Sek No: 35 Ltd, and Hoia investments Ltd.

Roger Ellis Gee

Roger Ellis Gee is a long standing member of the Chartered Accountants of Australia and New Zealand Institute and has extensive international business and accounting experience gained from over 50 years background in the related fields in countries including Russia, China, Papua New Guinea, Singapore, Australia, New Zealand and Cyprus principally in aviation, import/export trading and property management and development. He is a Director of Kalibr OAO, Redwing Limitedand Aerolift International Limited.

Jon Macindoe

Mr.Jon Macindoe MMGT, FAIM, GAICD, currently operates a private consultancy which provides business improvement and project management services to organizations in Papua New Guinea’s private sector. He has over 40 years managerial including periods in which he held senior roles with several ASX listed organizations. Jon is also a director of family owned businesses with interests in manufacturing and trading in Papua New Guinea, Hong Kong and China.


Managing Director Melissa Bromley started at Sonway’s first office in 2003 and has since then worked her way up to Managing Director. Melissa has over 17 years of extensive experience and knowledge working in the Asian market and import, export sector. Melissa’s experience in international business and operations allows her to advise companies in countries including Australia, United Kingdom, China and Papua New Guinea. In addition to being a Director of Sonway Asia Ltd, she is also a Director of Redwing (Ashmore) Pty Ltd, Mibrom Pty Ltd and Haya No2 Ltd.


Tom Daniels | Sales



Our customers

Client References